Delicious coffee will reveal your heart.
That is what REC COFFEE considers to be specialty coffee.
Our specialty coffee journey always begins with a once-in-a-lifetime encounter with coffee beans.
Although they are all called coffee beans, their characteristics vary greatly.
Differences in soil, temperature, altitude, and precipitation
Coffee beans show a variety of different characteristics, depending not only on the characteristics of the land, but also on the thoughts and craftsmanship of the producer.
REC COFFEE's CEO, Iwase, travels and falls in love with the beans he finds on coffee farms across the ocean, bringing them to Japan and then to you.
Enjoy a story that can only be experienced at REC FROM FARM TO YOU.
REC COFFEE Representative
Yoshikazu Iwase
FROM FARM TO YOU
At REC COFFEE, we visit farms around the world and purchase coffee beans after speaking directly with producers.
The wind of the land, the scent of the soil, and the thoughts of the maker.
We take all of these factors into consideration and select only the coffee that we feel we want to deliver.
However, the background and attention to detail are usually difficult to convey to customers.
"FROM FARM TO YOU" is a project created to bring these stories, which were previously difficult to see, to life in a visible form by focusing on one farm and one story.
It's not just a product, it's the very idea that REC COFFEE holds dear.
Current lineup
REC COFFEE carefully selects coffee from farms around the world from producers with whom it has built particularly strong relationships of trust.
Every 3 to 4 months, we introduce a new brand (farm) and let you enjoy its story.
Feel the connection with the farm in your cup.
We don't just want to deliver great coffee.
The thoughts of the producers, the memories of the land, and your time to receive them.
The "relationships" that connect all of these are what REC COFFEE considers to be specialty coffee.
"FROM FARM TO YOU" is a project that REC COFFEE is working on to give shape to the trust and dialogue it has built with farms over the years.
Throughout the year, we introduce selected brands from farms around the world and share the stories behind each coffee.